Who we are

Founded in 1992, K’NEX, a wholly owned subsidiary of Smart Brands International Co., LLC, did not set out to become an educational toy company, all we wanted to do was show kids that the only limit to building was the size of their imagination! 25 years later, K’NEX prides itself on connecting Science, Technology, Engineering, Arts, and Math with imagination.  STEAMagination™ can be found in every K’NEX set and with it building dreams become a fun-powered, 3-D reality! Winner of over 390 awards and recognitions, the K’NEX product line has building toys specially designed for every age group and skill level. The K’NEX family of brands includes IMAGINE Building Sets, Thrill Rides, K’NEX Education®, Kid K’NEX®, K-FORCE Build and Blast®, Mighty Makers®, Mario Kart™, Super Mario, Plants vs. Zombies, LINCOLN LOGS® and TINKERTOY® both under license from Hasbro, and more! From the living room to the board room, we are proud to help build the leaders of tomorrow! Join us at

Our Mission

K’NEX is the imagination company building moving edutainment experience. We are designed for hungry minds everywhere who love the fun of pushing their creativity, as the future is set free by the connection of engineering, art and imagination. We strive to move fun-powered imaginations forward!

Our Vision

To create a STEAMagination universe, where engineering, art, and fun click!

History of K'NEX

While sitting at a crowded, noisy wedding in 1990, Joel Glickman started tinkering with some straws and began thinking about the possibilities. By 1992 this dabbling, followed by some innovative product engineering, led to the very popular, color-coded rod & connector building system now known as K'NEX. As K'NEX grew, wheels, pulleys and gears were added so that kids could buildvehicles, roller coasters and other innovative creations. The easy-to-follow, step-by-step instructions included in every set make it easy for builders to bring their models to life.

American Made

K'NEX rods and connectors are manufactured at  an eco-friendly manufacturing facility in Pennsylvania, The Rodon Group. While most toys are made overseas, K’NEX remains committed to American design and manufacturing.

Since 1992, over 39 billion parts for the K'NEX building toy system have been made in the United States.